Written by Kevin Conwell
Founder, Wake Hustle Grind
Instagram: @wakehustlegrind_ceo
Wake Hustle Grind Clothing was first created in 2015—not as a trend, but as a platform to launch brands, new ideas, and showcase creativity at the highest level.
Financial Hardships, LIfe, and Relationships can be a challenge when building something bigger than yourself. The sacrifice of early mornings, late nights, unfinished dreams, and an unshakable belief that hustle isn’t just something you do… it’s something you live.
Back then no one had a hustle clothing line, in fact some may have said this is corny and not a lot people valued the entrepreneur space. BOOM then Covid Hit taking Motion Away from what we set in motion.
But the brand has surpassed the hype celebrating 10 years of organic following. Selling and distributing over 10,000 pieces of wake hustle grind merch with 70% being would out my trunk or a suite case. Now the brand represented movement it was@always intended to be.
Progress. Purpose. Through Struggle And like many real stories, it took time to evolve.
Now, Wake Hustle Grind is back.
Not recycled.
Not rebranded for clout.
Re-imagined.
Why Bring It Back?
Because hustle culture never left — it just got louder.
In a world flooded with fast fashion, influencer hype, and logos chasing validation, I made a conscious decision to move against the current. Turning down the idea of chasing Gucci, Prada, and other luxury names wasn’t about rejecting success — it was about redefining it.
Luxury isn’t the label.
Luxury is ownership.
Luxury is control.
Luxury is building something that speaks before you do.
Wake Hustle Grind Clothing exists for those who choose meaning over marketing and purpose over popularity.
Fashion Re-Imagined, Culture Respected
This re-launch isn’t about copying what’s already accepted. It’s about staying rooted in culture while pushing beyond the norm.
Wake Hustle Grind Clothing is:
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Built for creators, builders, and self-starters
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Designed with intention — clean, bold, timeless
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Influenced by streetwear, business, and community
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Made for those who hustle quietly but move loudly
We didn’t step outside of culture — we stepped deeper into it.
The fits are simple but intentional.
The message is loud without screaming.
The brand is grounded in who we are, not who we’re trying to impress.
More Than Clothing — It’s a Statement
This isn’t merch.
This isn’t a quick drop.
This is identity.
Wake Hustle Grind Clothing represents the people who:
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Bet on themselves when nobody else did
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Built without shortcuts
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Learned through losses
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Stayed consistent when it wasn’t cool
If you understand that success doesn’t come with a receipt — this brand is for you.
The Next Chapter Starts Now
The re-launch of Wake Hustle Grind Clothing is about ownership, legacy, and community. It’s about creating something that lasts longer than a season and means more than a logo.
This brand is back because the message is still needed.
Wake. Hustle. Grind.
Not because it sounds good —
but because that’s how we live.
— Kevin Conwell
Founder, Wake Hustle Grind
📍 Cleveland
📲 Instagram: @wakehustlegrind_ceo
Welcome back to the movement.
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